b'These are the two sides of the coin of systemic change: the institutional side, where change means influencing the way fiduciaries manage Other Peoples Money, and the grassroots side, where change means putting Our Own Money to work in the soil of the local economy. I dont know much about finance. I cant tell you how many conversations Ive had over the years that have started with these words: I dont know much about finance. What Ive come to hear when people say I dont know much about finance is: I dont like financial jargon and all that it represents.I dont completely trust even the best investment products. I dont completely trust my own common sense, either. I want to have an authentic conversation about money, but Im afraid to do so because Iknow deep down that economic growth is doing long-term harm. We sense that amidst all the benefits brought to our doorstep by the drones of progress, something is being taken away. We know, some-where between the dim ancestral nooks of our hypothalamic past and the fast-twitch crannies of our hippocampal future, that we will notbe made whole by institutional investment strategies that do incre-mentally less harm. We need something more radical, more direct, more personal.25'