What would the world be like if we invested 50% of our assets within 50 miles of where we live? What if there were a new generation of companies that gave away 50% of their profits? What if there were 50% more organic matter in our soil 50 years from now?
Such questions—at the heart of slow money—represent the first steps on our path to a new economy.
Indispensable reading, to be placed on the same shelf as Wendell Berry and E.F. Schumacher.
This book is going to unleash a major movement in this country.
This is the path toward a financial system that serves people and place as much as it serves industry sectors and markets. To discover this path and to begin to walk down it: That is the mission of Slow Money. Is it a movement or is it an investment strategy? Yes.
We have to find a new form of economy, an economy that knows how to govern its limits, an economy that respects nature and acts at the service of man, a situation where political and humanistic choices govern the economy and not the other way around. We have to discover new economic relationships that move at a more natural pace. This is the potential of slow money.
Woody Tasch has one of those fast minds that always seem to ask the right slow questions. He is on to something: a new vision of deploying capital in a way that might offer a true alternative to faster and faster, bigger and bigger, more and more global. I’ve been saying for years that we need to feed the soil, not the plant—slow money is about feeding the soil of the economy.
Woody Tasch is founder and chairman of the Slow Money Institute. His first book, Inquiries into the Nature of Slow Money: Investing as if Food, Farms and Fertility Mattered (Chelsea Green, 2008), sparked a movement, inspiring tens of thousands of individuals to invest in local, organic farms and food enterprises. He is also author of SOIL: Notes Toward the Theory and Practice of Nurture Capital (Slow Money Institute, 2017), AHA!: Fake Trillions, Real Billions, Beetcoin and the Great American Do-Over (Slow Money Institute, 2021), and A Call to Farms (Slow Money Institute, 2022). Woody was chairman and CEO of Investors’ Circle, one of the oldest angel networks in the U.S., facilitating the flow of more than $275 million to hundreds of sustainability-minded early-stage companies. In the 1990s, he was treasurer of the Jessie Smith Noyes Foundation, where he pioneered mission-related investing, and founding chairman of the Community Development Venture Capital Alliance. Utne Reader named him one of “25 Visionaries Who Are Changing Your World.”