b'percentage of GDP is created by generating or cleaning up after illth pollution-related illness, diet-related disease, climate-related destruction or despair-related addiction. You wont see the words military-industrial complex or consumerism. While you may see the words regenerative agriculture, you will not find a roadmap to a healthier local food system, a more resilient local economy, or more diverse bioregional surroundings for you and your family.Much of impact investing is locked into what Anand Giridharadas, in his full-throated critique of impact investing and philanthropy, Winners Take All: The Elite Charade of Changing the World, calls MarketWorld thinkinga Win-Win, Doing Well While Doing Good, philanthro- capitalist, entrepreneurism-as-humanitarianism view of the world. This kind of impact investing seeks to solve the problems created by global markets by doubling down on them, and, for the most part, seeks market-rate financial returns. The assumption underlying this approach is that big problems require rapidly scalable solutions and that in order to achieve systemic change, impact investing must be mainstreamed.Mission-related investing and impact investing are changing the way investors are accounting for their investments more than they are changing where the money is going, the chief financial officer of a family foundation remarked recently. If you are going to have real impact, you need to design funding around the end needs of the user, so money can get to people who didnt have access to it before.In the current fire season, we may be forgiven if impact investing seems to us, in moments of frustration, like setting backfires to arrest the advance of wildfires, rather than attacking climate change. 3355'