b'Commercial interests and certification standards turn vocabulary into turf wars. Quite the opposite happens when we come together locally.In conversation between friends, neighbors and community members, the terminology of distant markets and third-party certification can stay in the background. Regenerative Organic, USDA Organic, Oregon Tilth, Ecological Outcome Verification, Non-GMOthese and other distinc-tions, which we look to on the labels of food from afar, give way to local knowledge and direct relationships.Expressed in a formula, it looks like this: mc=1/p+s Metrics (m) and certification (c) are inversely related to propinquity (p) and scale (s). When something is of comprehensible scale and near, our dependence on metrics and third-party certification decreases. The m can also stand for monetization and the c for commodification.When we come together as local consumers and investors, we can decide that sharing risk is as important as minimizing risk. We can affirm, explicitly or implicitly, that one mans minimization of risk is often another persons or another species unwitting assumption of 102'